Why this works
Your customers say it better than you can. A real customer explaining what changed for them builds more trust than any claim you make about yourself.
The prompt, in three sizes
Start small. Add detail only when the result isn’t what you wanted.
Quick
Make a short video from this customer interview.
Better
Make a 30–45 second video from this customer interview. Open with the moment they describe the problem, then what changed. Keep their words exactly. Add captions.
Full brief
Make a 30–45 second vertical video (9:16) from this customer interview. - Open on the line where they describe how things were before. - Then the turning point: what they tried and why. - Then the result, in their own words. - Keep their wording exactly. Don't rephrase or add claims. - Cover jump cuts with B-roll of the product or my shop. - Captions in my brand font. Their first name on screen in the first 3 seconds. - No music under the first 5 seconds.
If it comes out wrong
Send one fix at a time, in plain words.
Too polished
“Keep the natural pauses where they’re thinking. It should feel like a conversation.”
The best line is buried
“Open with the line at 1:42 instead.”
Jump cuts are distracting
“Use B-roll over every cut in the middle section.”
Tip
Ask happy customers to record a 60-second voice note or video on their phone answering: what was it like before, and what changed? Always get their permission to post it.