Why stock B-roll doesn’t work for a small business
People follow small businesses to see the real thing: your product, your space, your hands. Stock clips make the video look like an ad from someone else. AI-generated shots can show a product that doesn’t quite match what you sell.
How it works in Cutleap
Upload your talking clip and your B-roll clips together. Then ask: “use my product shots as B-roll over the cuts.” Cutleap reads what you say and covers jump cuts with the clips that fit, so when you mention packaging, the packing clip shows up.
Cutleap only uses what you upload. It doesn’t generate footage or pull from a stock library.
What to film for B-roll
Short clips of 3–5 seconds work best. Film the product up close, being used, made or packed. Film your space as you open up or work, and film details like textures, labels and before-and-after shots.
Ten short clips will cover a lot of videos. Film them once and reuse them.
Make it look less like an ad
Keep it looking like it came from a phone, because it did. Ask for no zooms and no flashy transitions. Raw, close-up clips in daylight usually look more real than anything polished.
“Use my product shots as B-roll over every cut.”
“Cover the middle section with clips of my shop.”
“Only use B-roll where I mention the product.”
Want a fuller request? Copy the prompt Turn a customer’s words into a short story.
Let Cutleap do the editing
Upload your clips, say what you want, get finished videos back. Free during early access.
Get early accessQuestions
Does Cutleap use stock footage?
No. It only uses the clips you upload.
Can I mix in AI-generated clips?
Yes. Bring clips from Higgsfield, Kling or similar tools and upload them with your own footage.
How many B-roll clips do I need?
Around ten short clips is plenty to start. More clips give Cutleap more to choose from.